Digital Video Recorders and Inadvertent Advertising Exposure

It has been argued that the 30-second TV advertisement is dead because owners of digital video recorders fast-forward though advertisements.

Digital Video Recorders And Inadvertent Advertising Exposure

Erik Du PlessisMillward Brown South Africa


Joseph Jaffe's 2005 book Life After the 30-Second Spotdeclared that the era of advertising dominance for the 30-second spot had come to an end....

Not a subscriber?

Schedule your live demo with our team today