Digital video at the service of research – non verbal communications to access the consumers' subconscious
Sandrine McClureRepères, France
Marie-Claire RenardQualitative Surveys Lead, Danone, France
INTRODUCTION
Danone, the largest French food...
Digital video at the service of research – non verbal communications to access the consumers’ subconscious
The paper describes a new research methodology developed by Repères that makes the most of the technical revolution of digital video.
