Digital Transparency: A Call for an Advertiser's Online Bill of Rights

Geoffrey Precourt

The call by Benjamin Edelman, an assistant professor at the Harvard Business School, for an Online Bill of Rights for Advertisers is the focus of this report from New York Advertising Week by Warc's U.S.

Digital Transparency: A Call for an Advertiser's Online Bill of Rights

Geoffrey Precourt

This is one of a series of reports by Geoffrey Precourt from New York Advertising Week 2009. Read his other stories and analysis atwarc.com/precourt. 

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"Technology has changed the norms of the way we operate," Benjamin Edelman, an assistant professor at the Harvard Business School, told a 2009 York Advertising Week assembly. And, as he introduced what he called an Online Bill of Rights for Advertisers, he focused, in particular, on technology that he asserted was working to the advantage of some of the...

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