Digital Media Measurement and Pricing Summit 2009: TNS, Forrester on social media and search; and the promise of data-driven cable TV advertising

Geoffrey Precourt

In this article, WARC Online’s U.S. Editor, Geoffrey Precourt, reports from the Digital Media Measurement and Pricing Summit 2009.

Digital Media Measurement and Pricing Summit 2009: TNS, Forrester on social media and search; and the promise of data-driven cable TV advertising

Geoffrey PrecourtWARC Online

In his latest report from the New York event, GeoffreyPrecourthears how social media...

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