Digital Media Measurement and Pricing Summit 2009: TNS, Forrester on social media and search; and the promise of data-driven cable TV advertising

In this article, WARC Online’s U.S. Editor, Geoffrey Precourt, reports from the Digital Media Measurement and Pricing Summit 2009.

Digital Media Measurement and Pricing Summit 2009: TNS, Forrester on social media and search; and the promise of data-driven cable TV advertising

Geoffrey PrecourtWARC Online

In his latest report from the New York event, GeoffreyPrecourthears how social media...

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