Digital media in South East Asia

Richard Kimber

This short introduction to Admap's South East Asia digital media supplement is written by Richard Kimber, chief executive of Friendster.

Digital media in South East Asia: join the social revolution online in South East Asia

Richard Kimber

Friendster is pleased to sponsor this Admap South East Asia digital media supplement. We hope you will find it a useful resource throughout 2009.

From social networking to blogging and mobile advertising campaigns, digital technology is integral to some of the most interesting and effective marketing in the region.

The media landscape is changing across the world as this generation of consumers turns to digital media for entertainment and information. Today, young Asians between 16 and 30 years of age continue...

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