Digital Measurement Technology in Asia: 3rd Party Adserving
Usually we write our POVs about new and emerging technologies or media channels, with MSN, Apple and Google featuring heavily.
This week we want to share our opinion on an established technology; 3rd Party adserving.
Adserving, for the uninitiated, is the means by which we deliver ads to websites and subsequently track the performance of those ads from a central point:
In Asia there can be ambivalence towards adserving from both vendors and clients. Vendors dislike giving control and visibility to advertisers and clients dislike paying l%-5% of...