Digital influence

In this essay, Sam North explains how, with the help of Brian Giesen, he went from being a digital influence sceptic to a champion for the use of social media.

Digital influence

Sam North (with sorely needed input from Brian Giesen)

At the start of 2009 Ogilvy PR in Australia makes a brave decision. No doubt some think it foolish, but at the height of the Global Financial Crisis two senior people are employed...

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