Digital finance and its risks: Should Singapore brands step in where regulators fear to tread?

When digital offerings turn investors’ financial dreams into nightmares, BBH’s Faraaz Marghoob, Ruth Lim and Felicia Ong say brave brands in the financial services sector are needed to protect people in the absence of regulation.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

Money is a funny thing. Not only does it allow us to live our lives day-to-day and year-to-year but it’s also an essential ingredient of how we imagine our future. How we feel about money is fundamentally linked to how we feel about our lives, prospects, hopes and dreams.

In the same way that money can be a source of optimism and (to a point) happiness, money-related worry is a well-known stressor in life, especially when one’s dreams turn into nightmares.

E-wallets and...

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