Digital convergence and deep media

Mark Curtis

Despite the growth of digital media, why is it that so few of us can recall a great web-site, or memorable digital content (when it is easy to think of great films, TV programmes or even commercials)? Mark Curtis, founder of digital agency Fjord and author of 'Distraction', believes that it is because most new media is ugly, hard to use and superficial.

Digital convergence and deep media

Mark Curtis

It is time to think harder about the content new technologies deliver to us with such facility. In the future we will look back at our use of digital media in 2006 and laugh at how naïve and simplistic it looks, much as we now do with TV advertising from the 1950s. The challenge is to create communications that touch us more deeply. I'd like to suggest some rules for 'deep media' in the age of convergence.

Much of new media is ugly. A fair amount is wearisomely hard to use. A lot...

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