Digital consumer connections: an alternative to direct consumer contact

Online communities offer many opportunities to involve consumers in the daily business of marketers, and to use them as a source of inspiration instead of evaluation.

Digital consumer connections: an alternative to direct consumer contact

Barbara du PerronNPD & Innovation, Metrixlab, Netherlands

Anja KischkatUnilever Europe, Netherlands

INTRODUCTION

Direct consumer contact is a great way of bringing marketers closer...

Not a subscriber?

Schedule your live demo with our team today