Digital Characters: A Living, Breathing, On-Line Segmentation Soap-Opera for Insight Generation
“Social media (from Facebook to blogs, from Twitter to Wikipedia, from Flickr to YouTube) has created many new ways for market researchers to explore people's relationships with brands, society and each other. However, the world of social media is very different from the traditional world of marketing research surveys.” (Poynter, 2010)
It is a fascinating time to be in market research. The explosion of the internet during the 1990s and 2000s moved surveys from the doorstep to the desktop, providing greater speed and reducing...