Digital brand experience in a luxury world: VR, AR and beyond

The convergence of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) gives luxury brands a wide platform of options to create immersive, personalized marketing experiences that help them stand out in an increasingly competitive market.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

As technology evolves, standalone devices that serve a single purpose are fused together to create new products that merge functionality in innovative and exciting ways, combining existing technologies into what has become known as the adjacent possible. This idea, which originates from biological evolution, is explored in depth through the lens of innovation in Steven Johnson's book 'Where Good Ideas Come From: The Natural History of Innovation...

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