Digital Bharat: Marching towards prosperity and equity

Kantar’s Puneet Avasthi looks at how India’s digital revolution is creating a level playing field of access to information to make financial services more accessible to all Indians across class and gender divisions.

This article is part of a Spotlight series on the Fintech Revolution in India. Read more

India’s financial landscape has seen significant changes over the last decade or so as a result of the forces unleashed by the rapid growth of digital. A key hallmark of the digital revolution is its ability to create a level playing field of information access and flow, which has made financial services more accessible to Indians, cutting through previously exclusive brackets of class and gender divide. The defining features of the last few years have been:

  1. Greater financial inclusion...

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