Digital agencies: stand up and be counted

Digital media forms one of the key elements of the changing communications landscape. This paper assesses how digital agencies can establish the sort of culture which will enable them to prove their success in an objective fashion.

Digital agencies: stand up and be counted

Chris Wood

INTRODUCTION

In 2002, the IPA dropped the word 'Advertising' from the IPA Effectiveness Awards as a signal of the changing media landscape and the shift to new 'communication channels', notably digital....

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