Digital advertising in 2142: measuring the effectiveness of advertising to the PlayStation® generation
Ed Bartlett, Graeme Griffiths and Vish Badian
Videogaming is now one of the most popular past-times, with the average gamer being 28 years old and spending around 10.9 hours per week playing.
Digital advertising in 2142: measuring the effectiveness of advertising to the PlayStation® generation
Ed BartlettIGA Worldwide
Graeme Griffiths and Vish BadianTNS Media
BACKGROUND
The $400bn advertising industry is currently experiencing what is undoubtedly...
