Digicel: More ways to win

Digicel's More Ways to Win promotion integrated user data across their portfolio of 7 apps operating in 33 markets across the Caribbean, Central America, and the South Pacific.

Campaign details

Brand: DigicelAgency: SilverstoneCISRegion: LATAM



The Digicel More Ways to Win promotion was conceived to drive cross-app acquisition, engagement and gamified rewards for Digicel's more than 10m subscribers across 33 markets in the Caribbean, Central America and South Pacific.

Digicel has an app and identity system called MyDigicel, and 7 other apps in their portfolio including:

  • Loop: a news app
  • SportsMax: A sports streaming App
  • BiP: a messaging app like WhatsApp
  • dMusic: Music download and streaming app
  • GoLoud: an Audio/radio and podcast app
  • PlayGo: A TV and Video app
  • Billo: a Mobile...

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