diffusion of broadband and online advertising in korea
Choonryeol RyuKookmin UniversityDeaho Kim Inha University andEunmee Kim Yonsei University
Introduction: A Korean Success Story
Amidst a fast changing media environment, with new technologies and applications popping up almost every day, highspeed Internet access draws prime attention. The Internet is a form of multimedia that draws characteristics and functions from a diverse range of communication technologies that have been extant. The revolutionary changes that the Internet brought to the world are pervasive in a way that they affect almost every activity that humans conduct...