Diffusion of broadband and online advertising in Korea

The paper reviews various factors that helped and facilitated fast diffusion of broadband in Korea as it describes what made Korea a number one case for broadband Internet diffusion.
  

diffusion of broadband and online advertising in korea

Choonryeol RyuKookmin UniversityDeaho Kim Inha University andEunmee Kim Yonsei University

Introduction: A Korean Success Story

Amidst a fast changing media environment, with new technologies...

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