D'Ieteren: Reduce the ride

Belgian car distributor, D'Ieteren, established a recurrent revenue stream through its private transport service, HUSK, by providing Belgium's Flemish region with a solution to its public mobility needs.

Campaign details

Title: Reduce The RideBrand: D'IeterenProduct: HUSKIdea: Happiness, an FCB allianceCountry: Belgium

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsEuropeNon-binaryChildren (0-12)Low10K agency cost. 10k production cost film 5k press release and PR follow-up.

Cultural context

In Belgium, there are 3 local Governments (The Flemish, The Walloon and the Brussels Capital region) that are competent in public mobility for their own regions.

The issue in this case was an issue we tackled in the biggest...

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