Diet Pepsi

Campaign to revitalise Diet Pepsi in Canada. Pepsi drinkers were not moving to Diet Pepsi but to Diet Coke, and brand stagnated.

grand prix: packaged goods beverage gold sustained success gold

Diet Pepsi

Executive Summary

'And David put his hand in his bag, and took thence a stone, and slang it, and smote Goliath in his forehead, that the stone sunk into his forehead; and he fell...