Diet Pepsi – 2002–07

In 2002, Diet Pepsi won the Cassies Grand Prix for its 1998-2001 'Forever Young' campaign. In an effort to continue its share gains, it sought to evolve the campaign, which remained popular with consumers, to incorporate new learning and insight into the market.
Agency: BBDO Canada

Diet Pepsi – Sustained Success, 2002–07

Gold: Sustained Success

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2002–May 2007Start of Advertising/Communication Effort: January 2002Base Period for Comparison: Calendar...

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