Campaign details
Brand: DieselBrand owner: OTB GroupEntrant company: Publicis LondonMarket: GlobalSector: Clothing & apparelMedia channels: Online display, Online video, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Diesel is the very definition of a culture brand. Its default modus operandi is to plant itself on everyone's cultural agenda, tapping into current conversations and putting their own Diesel spin on it.
But what do you do when the entire world takes a break? Just like that, an entire year gets cancelled and buying...