DieHard batteries: DieHard is back

Advanced Auto Parts, an automotive aftermarket parts provider, launched 'DieHard is Back' in the US to increase awareness, purchase intent and sales for the DieHard brand during battery season.

Campaign details

Brand: DieHard BatteriesAgency: The Marketing ArmCountry: United States

Why is this work relevant for Creative Strategy?

This campaign took a classic car battery and turned it into a Hollywood action hero. While the work could have simply...