Under the impact of the epidemic, Didi Chuxing, an online car-hailing platform, has seen a cliff-like decline in user activity. The brand hopes to use this project to activate silent users in the gradually recovering but fiercely competitive travel industry, and on the basis of its huge customer base Continue to pull new.
Case details
Brand : Didi Chuxing
Brand owner : Didi Chuxing
Main agency : PHD BEIJING
Main agency holding group : Omnicom Media Group
Market launch : Mainland China
Industry : Ride-hailing
Media channels: outdoor billboards, transportation network media (airplane,...
