Didi Meow Festival

Suki Zhang

Under the impact of the epidemic, Didi Chuxing, an online car-hailing platform, has seen a cliff-like decline in user activity. The brand hopes to use this project to activate silent users in the gradually recovering but fiercely competitive travel industry, and on the basis of its huge customer base Continue to pull new.

Case details

Brand : Didi Chuxing

Brand owner : Didi Chuxing

Main agency : PHD BEIJING

Main agency holding group : Omnicom Media Group

Market launch : Mainland China

Industry : Ride-hailing

Media channels : outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), celebrity/celebrity spokesperson, key opinion leader KOL, mobile & application APP, applet, H5, online video advertisement , News Feed Advertising, Programmatic Advertising, Video/Micro Movies, Social Media, Events, Activities & Experiences, Sales Promotions/Coupons, Brand/Product Placement, Content Marketing, Brand IP Marketing

Budget : more than 50 million

Case...

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