DiDi Drivers: Legends at the Wheel

Mobile transportation platform DiDi ran a multimedia campaign in Mexico to grow its pool of registered drivers.

Campaign details

Brand: Didi Brand owner: Didi Chuxing Entrant company: InitiativeIdea creation: Initiative Mexico City Market: Mexico Sector: Rail, coach, boat & car rental Media channels: Radio & audio, Social media, Online video, Outdoor, Out-of-home, Product placement, Public relations Budget: 1 - 3 million

Campaign video

Creative assets

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