Did Somebody Say www.mcdonalds.com/supersizethefries.hml?

Steve Barrett

The author contends that Internet keywords (via Internet Explorer) are the answer to web addresses that are long, ugly and difficult to remember.

Did Somebody Say www.mcdonalds.com/ supersizethefries.hml?

A solution to the brand vs. Web address problem

Steve Barrett Real Names Corporation

In the beginning, the Web address was an unwelcome intruder. Among advertising agencies, the rules were clear: the client insists so we must include it in the layout but let's be sure it doesn't undercut the tone and personality of the brand. From that perspective evolved the following approach to including Web addresses in layouts: 'mouse-point' type placed at the bottom of the ad, well-removed from the logo and tagline.

In time, agencies and clients alike grew to accept the...

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