Did 2024’s Super Bowl ads reflect US diversity?

WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US.

Where to listen


02:38 – An overview of 50 years of super bowl ads 06:55 – How does this year compare to previous years? 10:09 – Diversity in front of and behind the advertising 18:59 – The NFL’s ad and international representation 23:28 – Bud Light’s ad and performativity in advertising 33:40 – Targeting broad audiences 39:29 – Final thoughts

Further reading

What we know about Super Bowl advertising

Diversity by design: DEI is more than just good PR...

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