Dick's Sporting Goods: Addressing the gender gap in sports

DICK'S, the sporting goods retail brand, addressed the gender gap in sports in the US.

The Issue:

In 2021, the world of sports still faces disparity when it comes to equality between men's and women's accessibility and opportunity. From equal pay to equal field time and access to equipment, there is still a great amount of work to be done to close the gap of equality.

DICK'S has made the commitment to take substantial action and raise awareness when it comes to elevating girls and women in sports - which made this viral moment with the NCAA immediately catch the attention of Senior Executives at the company. In order to best serve the women and...

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