"Dice Kayek X An Muxi X Yueyou" Fashion Cross-Border Communication Project

余琰品、吕梦佳

An Muxi, a room temperature yogurt brand under the Yili Group, hopes to complete its first fashion debut, increase brand voice, empower An Muxi, enhance and extend its brand power, and increase sales and room temperature yogurt market share.

Case details

Brand: An Muxi

Brand owner: Yili

Main agency: Youli Interactive

Holding Group: Tianlong Digital Media Group

Put on the market: Mainland China and Paris, France

Delivery time: 2020/2/29-2020/3/31

Industry: Dairy Beverages

Media channels: social media, short video platforms, outdoor advertising, offline events

Budget: 5.28 million

Case summary

As a yogurt brand, how to make an appearance in Paris Fashion Week in 2020 is the focus of this breakthrough. Through the cross-border French haute couture brand Dice Kayek and the leading fashion media "Conde Nast Traveler", An Muxi uses...

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