"Dice Kayek X An Muxi X Yueyou" Fashion Cross-Border Communication Project

An Muxi, a room temperature yogurt brand under the Yili Group, hopes to complete its first fashion debut, increase brand voice, empower An Muxi, enhance and extend its brand power, and increase sales and room temperature yogurt market share.

Case details

Brand: An Muxi

Brand owner: Yili

Main agency: Youli Interactive

Holding Group: Tianlong Digital Media Group

Put on the market: Mainland China and Paris, France

Delivery time: 2020/2/29-2020/3/31

Industry: Dairy Beverages

Media channels:social media, short...