Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.

Diary And Telephone-based Measurement Of The Network RADIO Audience In The United States

A comparison of methods used in the RADAR service

David Lapovsky Arbitron Inc.Thomas C.N. Evans ABC Radio Networks

Introduction

Since 1972, the RADAR service has provided...