Diaries for digital delivery

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom.

Diaries for digital delivery

John StockleyIpsos Media, United Kingdom

Tim FarmerATR UK, United Kingdom

BACKGROUND

There are three main digital platforms for radio in the United Kingdom: digital television, digital radio receivers and the Net. Digital television is available via Sky Digital (7.3 million homes) and Freeview (4.7 million homes), as well as the main cable networks like NTL and Telewest that reach 6.0 million homes. In addition, sales of DAB digital radios reached 1.38 million at January 2005 and 23.3 million people have some access to the Net either at home or at work. The growth of...

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