Diari: A journey across Tunisia

Couscous brand, Diari, lifted consumers' post-lockdown spirits with a branded content documentary series in Tunisia.

Sauces, seasonings, condiments
Tunisia
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: DiariBrand owner: DiariEntrant company: FP7 McCann TunisMedia: UM MENA TunisPR: UM MENA, TunisMarket: TunisiaSector: Sauces, seasonings, condimentsMedia channels:Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home,...

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