Dial Corporation: Breck Girls campaign (1972)

For decades the "Breck Girls" advertising campaign used pastel portraits of well-groomed, vibrant women to generate a wholesome image for Breck hair care products.

Dial Corporation: Breck Girls campaign

Susan Risland

Overview

For decades the "Breck Girls" advertising campaign used pastel portraits of well-groomed, vibrant women to generate a wholesome image for Breck hair care products. The Breck Girls...