Dial-A-Mattress: Always Out There campaign

By repositioning Dial-A-Mattress, a seemingly fly-by-night operation with B-grade commercials, as a company on the cutting edge of so-called anti-advertising, the "Always Out There" campaign demonstrated the importance of taking chances.

Dial-A-Mattress: Always Out There campaign

William Baue

OVERVIEW

By repositioning Dial-A-Mattress, a seemingly fly-by-night operation with B-grade commercials, as a company on the cutting edge of so-called anti-advertising, the "Always Out There"...