Diageo: Spirits To Fit Your Lifestyle

Diageo, a multinational beverage company based in the UK, revisited its product claims in order to appeal to consumers leading increasingly mindful lifestyles, increasing year-on-year sales by over 12%.

A Mindful Movement

More so than ever, consumers are drinking more mindfully, choosing alcoholic beverages that align with a wellness-focused lifestyle.

Spirits, however, were being left out of this growing trend.

Beer and wine were dominating with promises...

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