A Mindful Movement
More so than ever, consumers are drinking more mindfully, choosing alcoholic beverages that align with a wellness-focused lifestyle.
Spirits, however, were being left out of this growing trend.
Beer and wine were dominating with promises of low cal, low carb, clean and natural ingredients:
+37% sales growth of the no or low alcohol category 2020 vs. 2019
The majority say it’s difficult to find spirits that align to their mindful preferences resulting in purchases of:
- Wine (50%)
- Beer (48%)
- Spirits (39%)
Spirits were plagued by a “Mindful Myth”
People believed their only cocktail choices were limited to...