Diageo plc: Keep Walking campaign
Mark LaneOVERVIEW
Diageo plc's Johnnie Walker was one of the world's top scotch brands in the late 1990s and early 2000s, but blended scotch as a category was in long-term decline. Among distilled spirits,...
Diageo plc: Keep Walking campaign
Diagio plc’s Johnnie Walker "Keep Walking" was refreshed in 2000. The print and outdoor theme, aimed at urban men aged 25 to 34, was an unconventional success.
