Diageo: Message in a Bottle

Diageo, an alcoholic drinks brand, increased sales during the COVID-19 pandemic by introducing personalised audio messages to online purchases.

Campaign details

Agency: Dare Digital Client: Diageo

Campaign Name: Message in a Bottle

With the pandemic curtailing key celebration moments for friends and families, gift exchanges of bottles of spirits had also moved online.

DIAGEO wanted to bring emotion back to the digital gifting experience.