Diageo (Ireland) - Say Smirnoff

In Ireland, research showed that 80% of consumers did not differentiate between vodka brands, and bar owners were suffering following the introduction of the smoking ban.
  

Diageo (Ireland) – Say Smirnoff

Campaign Title Say SmirnoffBrand Diageo IrelandCategory A2 Beverages AlcoholicMedal SilverAgency Strategem Creative Solutions

SUMMARY

In Ireland, research showed that 80% of consumers did not differentiate between...