Diageo (Ireland) - Guinness Regional Sponsorships

Stout brand, Guinness, has traditionally been the major sponsor of regional festivals and events throughout Ireland, but over time the sponsorships had become fragmented.
  

Diageo (Ireland) – Guinness Regional Sponsorships

Campaign Title Guinness Regional SponsorshipsBrand Diageo IrelandCategory B3 Integrated Campaign Medal GoldAgency Il Proximity

SUMMARY

Guinness had traditionally been the major sponsor of regional...