Diageo (Ireland) - Go Do Pampero

Pampero, a Venezuelan brand of rum, only had active markets in Belgium, Italy, Spain and Venezuela, and, as this brief case study shows, this campaign sought to persuade Diageo Rum Brand Managers globally to launch Pampero in their market.
  

Diageo (Ireland) – Go Do Pampero

Campaign Title Go Do PamperoBrand Diageo IrelandCategory A4 Business to Business incl. B2BMedal SilverAgency Strategem Creative Communications

SUMMARY

Pampero, a Venezuelan brand of rum, only had active markets in Belgium, Italy, Spain and Venezuela, so the campaign was to persuade Diageo Rum Brand Managers globally to launch Pampero in their market.

CHALLENGES

Facing strong competition from Havana Club and Bacardi, Pampero had little brand awareness in most markets, and so the challenge was to motivate consumers who were regularly targeted by new and...

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