Diageo (Ireland) - Go Do Pampero

Pampero, a Venezuelan brand of rum, only had active markets in Belgium, Italy, Spain and Venezuela, and, as this brief case study shows, this campaign sought to persuade Diageo Rum Brand Managers globally to launch Pampero in their market.
  

Diageo (Ireland) – Go Do Pampero

Campaign Title Go Do PamperoBrand Diageo IrelandCategory A4 Business to Business incl. B2BMedal SilverAgency Strategem Creative Communications

SUMMARY

Pampero, a Venezuelan brand of rum, only had active markets...