Diageo (Greece) – Theatrical Staff Seminar (Johnnie Walker Red Label)
Campaign Title Theatrical Staff Seminar JWRLBrand Diageo HellasCategory A13 Trade & Sales Force Medal BronzeAgency MSPS
SUMMARY
Diageo wanted to educate its trade partners...
Diageo (Greece) - Theatrical Staff Seminar (Johnnie Walker Red Label)
This short paper discusses Diageo's unique efforts to educate its trade partners in the best way to present and serve all five variants of Johnnie Walker Whisky in order to bring opinion leaders closer to the brand.
