Diageo - Bundaberg Rum: from a cult regional drink to a national icon

This 2000-06 campaign for Bundy (Bundaberg Rum) focused on its trademark character, the Bundy Bear (the mate every Australian man wants to have), which through advertising became the personification of the brand.

Diageo – Bundaberg Rum: from a cult regional drink to a national icon

Agency

Leo Burnett, Sydney

Todd Sampson         Managing Partner, Head of StrategyJustin Graham         Strategic PlannerSarah Palmer           Account ManagerMark Collis              Creative DirectorJustin Graham         AuthorTony Clement...

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