DHL: Truly integrated, truly digital

DHL, a logistics company, launched a global campaign to take corporate self-publishing to an entirely new level.

The Challenge

DHL, the world's number one logistics company, is a matrixed organization with limited budgets, significant stakeholder demands, and a mandate to deliver high levels of stakeholder satisfaction.

Tasked with meeting these needs is our AP Communications Team, comprised of 15 highly motivated and engaged members who use creativity, passion, and professionalism to generate true innovation. Most are from a PR agency background, while one is a former journalist, and another is a digital marketer. As a regional communications team, our challenge was to find ways to tell our story beyond traditional mediaas we were facing several...

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Insights Team
Bray Leino

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