DHL Express India: Yacht Blueprint

DHL hoped to tap a wealthy segment of the Indian market that didn't trust third-party shippers to import high-value goods.

DHL Express India: Yacht Blueprint

OgilvyOne Worldwide


Category: Business and Consumer Services

Country where program ran: India

Date program started/ended: November 2009

Product Description: DHL Import Express is a reliable, one stop, door-to-door solution for all sorts of import needs. The customer deals with only one Company – DHL. From doorstep pick-up, to customs clearance, to doorstep delivery, everything is taken care of by DHL.

Advertiser/Client Name: DHL Express India Pvt. Ltd

Media Channels:

Direct Mail



Marketplace Challenge:

The process of importing is rather cumbersome when it comes to handling, dealing...

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