DHL Express and Karen

Faced with increased fuel prices and the need to raise its shipping rates, DHL launched a campaign to assure strong customer retention, regain lapsed customers, and build loyalty with new and existing customers.

DHL Express and Karen

OgilvyOne Worldwide Malaysia


Category: Business and Consumer ServicesCountry where program ran: MalaysiaDate program started/ended: 1st October 2006 - 30th April 2007

Product Description: A price increase of 6% was implemented and, as such, attrition and downtrading with DHL became serious threats. Already the most expensive courier service in the market, DHL had to take steps to maintain its market share, whether in revenue or in brand equity. Leveraging on DHL's existing customer lifecycle data, a comprehensive loyalty programme was launched.

Advertiser/Client Name:DHL Express (Malaysia) Sdn Bhd...

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