DFS Metaverse World

In 2022, travel luxury retailer DFS hopes to further increase brand awareness and young user engagement, and continue to establish more valuable partnerships with its brands.

Case details

Brand: DFS

Brand owner: DFS Group

Main agency: ASAP+

Market: Mainland China, Hong Kong, Macau

Industry: Retail

Media channels:

Budget: 6-8 million

Case Summary

DFS hopes to further increase brand awareness and user engagement, attract a younger generation of audiences, and continue to establish more valuable partnerships with brands.

Combining the social environment of the epidemic with the philosophy of DFS retail and travel, we have created "DFS WORLD", a luxury destination beyond the physical realm. In 2022, the DFS annual beauty festival, DFS "Unparalleled Collection" appreciation meeting and the...

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