DFS: DFS Metaverse World

DFS, A luxury travel retail company, increased their brand awareness with Gen Z in Hong Kong, mainland China, and many other countries by creating an online metaverse for its products and partner brands with a social element.

Campaign details

Brand: DFS Brand owner: LVMH Entrant company: Asap Plus Asia LimitedMarket: Global Sector: Luxury retail Media channels:Events & experiential, Gaming & in-game advertising, Sales promotion, Social media, Websites & microsites, Word...

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