DfEE / COI – Reading and Literacy

Campaign in 1999 by DMB&B for the DfEE Reading & Literacy Campaign. Objective: to encourage parents to help their children learn to read.
Agency: DMB&BAuthor: Charlie Snow

The Reading & Literacy Campaign

Or

Why the Owl & the Pussycat Went to Warrington

 

"These commercials are charmingly shot and supremely well perfomed. The real hero is the idea. Simple, clear, and totally appropriate."

(Tim Ashton, Private View - Campaign, October 1998)

THE STORY

Once upon a time there was a country called England. It had a new Government. The Government was worried because nearly 2 out of 5 of the Children of England were unable to read English to the required standard.

So, among other initiatives, the Government asked the...

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