Dextro Energy - Winning an Uphill Battle

Genna Trentham

This paper demonstrates how a little known brand called Dextro boldly targeted the energy drinks consumer, despite a budget of only £200,000, 1per cent of the sector spend.

Dextro Energy – Winning an Uphill Battle

Genna Trentham - AW Media

INTRODUCTION

In 2008, Dextro delivered a 28% increase in sales purely on the basis of new advertising tactics, and this was achieved on a budget of less than 1% of the category spend. This...

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