Dexcom: No pricks parlour

Dexcom, a producer of glucose monitoring systems, ran a promotional event to promote its technology during Diabetes Awareness Week, resulting in 100% positive media coverage and 1.98bn earned media impressions.

Situation Analysis

On average, people living with diabetes who don't have access to real-time continuous glucose monitoring (rt-CGM) prick their fingers up to 10 times daily to measure their glucose levels. That's generating nearly 10 litresof blood a...

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