Devising the shopping experience, rooted in retail innovation - the Filocolore case

Lluís Martínez-Ribes

This paper presents the sequential process followed to give birth to the retail formula, its strategy and its key elements, through the Filocolore case, a recent example of innovation in fashion retailing.

Purchase behaviour
Driving innovation
Clothing, apparel
POP & in-store
Strategy

Devising the shopping experience, rooted in retail innovation – the Filocolore case

Lluís Martínez-RibesESADE, Spain

PREFACE

This paper presents the sequential process followed to give birth to the retail formula, its strategy and its key...

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